“Search engines loves
experimentation”
A. I will love to
start with don’t while you guys are experimenting on pages/ forms aligned to your digital
strategy idea we should avoid somethings as they will never give us any outcome & will
only consume time & false expectation in the mind of the visitors coming to
your web sites
1.
We all agree that it’s time to serve local
content to local audience as it really help them know how locally you have
become from being global that company looks.
2.
While Back-link strategy is liked by google from
the trusted sites global page should try to avoid giving links to local country
pages as it simply tells google to give them weight-age on a google.com console
where you always want your global page to appear first than the local versions
3.
Hence the first thing to avoid in testing give
back links to local country pages from the global page
4.
So here is the real story:
Just look at the Variation below that will shown to audiences from
china (Personalization Experiment) giving back-link from the global page to a local page can help move local page above the global
page in GOOGLE.COM console which is really not we want to happen at all at any
given circumstance
Even after 9 days of running the exp & showing the
variation to local audience we are still seeing only 4 visits of out 81 visits
clicks on the CTA & engagement rate of the traffic https://www.xxxx.com/blogs/xxxx/cn-cn of the traffic clicking going from the
global page to local page is down by -1.23% which clearly tells that on the global local content should not be mixed
Click on the image to enlarge it
Click on the image to enlarge it
Click on the image to enlarge it
B. Swapping page band by moving the band further up the fold without doing any changes on the
page content
Assumption made here is : Moving Client Success below “Featured Software & Services” section
will help visitors gain visibility to Client Success section will uplift
engagement
Position of
the Client success has been changed without making any changes on the content
of the section
Click on the image to enlarge it
See what happens next?
In next than 5 working days the results comes negative as
engagement rate of the page further falls on the variation drastically. Hence
make some changes before moving any section of up/down before testing them
Click on the image to enlarge it
C. Now what I am write here is like committing a crime which
will make your digital strategy really not getting best outcome for sure, so I
will say don’t try this at all while doing testing
I do agree to fact that it is not easy to get organic
traffic to your industry specific pages as the keywords targeted are not having
high search volume at all hence you need to plan some merchandising plan for it
to drive traffic to these pages ie, leveraging owned media or align little paid
media to these pages to really start giving visibility to these pages
But if you are only using organic traffic for Industry page
& you try personalization using a cookies pool which personalizes the
experience depending upon the past visit even you run the experiment for an
year you will not even see 1% statistical significance reached by your
experiment
So what I mean to say is Personalization works only when it
is supports by a good amount of traffic flow else it is waste of time &
effort
Click on the image to enlarge it
So below is unique kind of personalization where on the
basis of cookie pool if any visitors qualifies ( (Health care NOT FOR
TARGETING) done using DMP will show up the variation page
So this experiment is getting traffic only from organic
search & hence even after running the experiment for one year which is wow
time.
Even we are seeing the improvements in idea implemented it
has not even reached 1% stats significance hence we still can’t say that the
idea works or not conclusively. Refer the results shown below
Click on the image to enlarge it
Note: All the results shown can be seen inside the Testing
tools like Google Optimize/Adobe Target/ Optimizely ( All are Industry leaders
in web testing/ Personalization)
This is a smart blog. I mean it. You have so much knowledge about this issue, and so much passion. You also know how to make people rally behind it, obviously from the responses. cheap link building
ReplyDeleteWikipedia’s traffic
ReplyDeleteI hope you will share such type of impressive contents again with us so that we can utilize it and get more advantage.
If you are new user or exiting user of QuickBooks accounting software and looking for the QuickBooks technical support.If yes than you have come to right place as we provide efficient technical support service to customers who show complete faith in us. With our efficient and highly qualified team ,we never disappoint our customers.You can reach us at 1800-961-4623 at any hour of the day. You can also visit our website at https://www.quick.helplinenumber.support/ for the complete knowledge of the QuickBooks products and services.
ReplyDeleteThe Services we offered are following-
QuickBooks Technical Support Phone Number
QuickBooks Technical Support Number
QuickBooks Tech Support Phone Number
QuickBooks Tech Support Number
QuickBooks Customer Support Phone Number
QuickBooks Customer Support Number
Nice blog, it's so knowledgeable, informative, and good looking site. I appreciate your hard work. Good job. Thank you for this wonderful sharing with us. Keep Sharing.
ReplyDeleteKindly visit us @
100% Job Placement
Best Colleges for Computer Engineering
Biomedical Engineering Colleges in Coimbatore
Best Biotechnology Colleges in Tamilnadu
Biotechnology Colleges in Coimbatore
Biotechnology Courses in Coimbatore
Best MCA Colleges in Tamilnadu
Best MBA Colleges in Coimbatore
Engineering Courses in Tamilnadu
Engg Colleges in Coimbatore
I really like your blog. Blog contains plenty of data and nice explanation. I think most of the readers collect content from your blog.
ReplyDeleteThanks
Internet marketing affiliates
A very inspiring blog your article is so convincing that I never stop myself to say something about it.
ReplyDeleteGreat Article
ReplyDeleteFinal Year Project Domains for CSE
Final Year Project Centers in Chennai
JavaScript Training in Chennai
JavaScript Training in Chennai
Wonderful post, This article have helped greatly continue writing ..
ReplyDeleteI´ve been thinking of starting a blog on this subject myself .....
ReplyDeleteA very interesting blog....
ReplyDeleteThanks for sharing information. I really appreciate it.
ReplyDeleteIf you are new user to sage 50 accounting software and looking for the sage 50 technical support.If yes than you have come to right place as we provide efficient technical support service to customers who show complete faith in us. With our efficient and highly qualified team ,we never disappoint our customers.You can reach us at 1800-910-4754 at any hour of the day. You can also visit our website at https://www.geekaccounting247.com/ for the complete knowledge of the sage products and services.
ReplyDeleteThe Services we offered are following-
Sage 50 Technical Support Number
Sage 100 Technical Support Number
Sage 50 live chat
Sage 50 Technical Support phone Number
Sage 50 support phone number
ReplyDeleteA very inspiring blog your article is so convincing that I never stop myself to say something about it.
Nice blog, it’s so knowledgeable, informative, and good looking site. I appreciate your hard work. Good job. Thank you for this wonderful sharing with us. Keep Sharing.
ReplyDeleteThanks for sharing...
ReplyDeleteVery good Keep it up.
Nice blog, it’s so knowledgeable, informative, and good looking site. I appreciate your hard work. Good job. Thank you for this wonderful sharing with us. Keep Sharing.
ReplyDeleteKeep sharing the post like this...
ReplyDeleteHello Admin!
ReplyDeleteThanks for the post. It was very interesting and meaningful. I really appreciate it! Keep updating stuffs like this. If you are looking for the Advertising Agency in Chennai | Printing in Chennai , Visit Inoventic Creative Agency Today..
Thanks for sharing such a great blog
ReplyDeleteVermicompost Manufacturers | Best Vermicompost in chennai
Nice blog, it’s so knowledgeable, informative, and good looking site. I appreciate your hard work. Good job. Thank you for this wonderful sharing with us. Keep Sharing.
ReplyDeleteTours and Travels in Madurai | Best tour operators in Madurai
Best travel agency in Madurai | Best Travels in Madurai
ReplyDeleteHi, Very nice article. I hope you will publish again such type of post. Thank you!
Corporate gifts ideas | Corporate gifts
Corporate gifts singapore | Corporate gifts in singapore
Promotional gifts singapore | Corporate gifts wholesale Singapore
ReplyDeleteThanks for sharing such a great blog
Vermicompost manufacturers in Tamilnadu | Vermicompost in Tamilnadu
Vermicompost Manufacturers | Vermicompost Suppliers
Vermicompost in Coimbatore | Vermicompost manufacturers in Chennai
Vermicompost in chennai | Best Vermicompost in chennai
.
Hi, Very nice article. I hope you will publish again such type of post. Thank you!
ReplyDeleteCorporate gifts ideas | Corporate gifts
Corporate gifts singapore | Corporate gifts in singapore
Promotional gifts singapore | Corporate gifts wholesale Singapore
Business card holder singapore | T shirts supplier singapore
Thumb drive supplier singapore | Leather corporate gifts singapore
Thanks for sharing such a great blog
ReplyDeleteVermicompost manufacturers in Tamilnadu | Vermicompost in Tamilnadu
Vermicompost Manufacturers | Vermicompost Suppliers
Vermicompost in Coimbatore | Vermicompost manufacturers in Chennai
Vermicompost in chennai | Best Vermicompost in chennai
Nice answers in replace of the question with real point of view and explaining about that.
ReplyDeletehow to start a web design company
Hi, Very nice article. I hope you will publish again such type of post. Thank you!
ReplyDeleteCorporate gifts ideas | Corporate gifts
Corporate gifts singapore | Corporate gifts in singapore
Promotional gifts singapore | corporate gifts supplier
Hey!
ReplyDeleteDigiPeek is the best SEO & Link Building Service Provider In The World. I have 7+ Years Experience To Build SEO, Backlinks & Improve Website Ranking.
If you need Profile Backlinks, Forum Backlinks, Dofollow Backlinks, Manual Backlinks, Trusted SEO Backlinks, Increase Domain Rating Then You Will Contact Me.
I am glad to help You!
Let's TRY!
I read this article; it is really informative one. Your way of writing and making things clear is very impressive. I am really impressed by the way you detailed everything. Thanking you for such an informative article. Internet Marketing Agency.
ReplyDeleteI even have been getting a lot of helpful and informative material in your web site.
ReplyDeleteUI design company
That’s really amazing and extraordinary blogs & can help those who get issues in searching this type of information.
ReplyDeletelead conversion system review
Hi, Very nice article. I hope you will publish again such type of post. Thank you!
ReplyDeleteCorporate gifts ideas | Corporate gifts
Corporate gifts singapore | Corporate gifts in singapore
Promotional gifts singapore | corporate gifts supplier
Thanks for sharing this information. I really appreciate it.
ReplyDeleteIphone service center in tnagar | Iphone service center in chennai
Lenovo mobile service center in Tnagar | Lenovo Mobile service center in chennai
Moto service center in t nagar | Motorola service center in t nagar
Moto Service Center in Chennai | Motorola Service Center in chennai
Thanks for sharing these useful information! This is really interesting information for me.
ReplyDeleteAgarwal Packers and Movers | Packers and Movers | Movers and Packers
Agarwal Packers and Movers Blog | Packers and Movers Blog
Ramesh Agarwal | Ramesh Aggarwal Blog
Agarwal Packers and Movers Blog
Agarwal Packers and Movers Blog
Agarwal Packers and Movers Domestic Relocation
Agarwal Packers and Movers, Packers and Movers, Aggarwal Packers
ReplyDeleteThe Service we offered are following:
How to use QuickBooks connection diagnostic tool
QuickBooks auto data recovery tool
How to Fix QuickBooks Error 3007
QuickBooks Error 16638-85757
QuickBooks Advance inventory
Keep the balls rolling!! Nice posts you have given for us.
ReplyDeleteJono Armstrong Ministry of Freedom
Wow what a Great Information about World Day its very nice informative post. thanks for the post. SEO Service on Fiverr
ReplyDeletetruck art, In India, You can see indian truck art on the road. who are cover with full of shayri such as Buri Nazar Wale Tera Muh Kala, and "Dekho Magar Pyaar Se" etc. Mostly that art is design on the front and backside of truck.
ReplyDeleteTibet is situated on the northern side of the Himalayas. Lhasa is the capital city of Tibet who gives to tourists the best chance to experience the authentic Tibetan sacred land or Many more holiday destination are also available in tibet travel such as Potala Palace, Jokhang temple, and namtso, etc. More information on this link. vacation in tibet
ReplyDeleteIn 1969, shakuntala devi wins "Women of the Year" by the University of the Philippines and she also wins the Guinness Book of World Records. She has also added our name to the Guinness Book of World Records to solve the 13-digit number in a short time which was 28 seconds. She was famous for the name of "Indian human computer".
ReplyDeleteInteresting stuff to read. Keep it up.Adidas showroom in madurai
ReplyDeleteWoodland showroom in madurai | Skechers showroom in Madurai
Puma showroom in madurai