The Modern SEO Strategy for Digital Business
1. Know your services segments
Lets say you
are a IT Services Company & you have services like:
Network Services, Managed Services, Business Continuity Services, Data centre
services, technical Support services & so on. So segments
are like categorization under which you will have a list of page for services/
offering/ solutions
While we tag
these pages as per BU which gets no 1, Segments which gets no 2, Product which
gets no 3 & offering which gets no 4 which is simplest way of tagging via
tag management tool
a. After doing this it's time to look at
the traffic inflow metrics via web analytics tool like google analytics, adobe
analytics & so on
b. Try to look at the Earned visitor’s
data as that is majorly your organic visit data & decide which page to
start doing SEO which really needs to come on search to help visitors start
their buyers journey
2. Once you have done that follow
the below steps
Once all above steps are done & your SEO tool Covario/ Bright edge/ Alexa / Kiss Metrics will give you insights like
Page : www.xxx.com//xxx/xx-zxx/xxxx/security-services
Page
performance on targeted keywords
Complete
page onpage recommendations vs Competitors analysis vs top performing keywords
HHence by doing these above Steps you can really automate your SEO
process & will be easier for you guys to show case to the management on a
regular basis page performance in Search console & its progression
