SEO & PPC Step By Step
1. Onpage SEO
Doing Gold keywords research related to company/client product or sevices to identify search volume locally as well as globally. Tools used for keywords include Google keyword search tool, Google trends, bing keyword search tool and others
Suggesting high volume exact, phrase and broad keywords gold keywords where search volume is high to create web page content
Keeping Gold keywords present on the page url, page title, repeating the Gold keywords on the page content at the start of the content, to the middle and finally at the end thereby maintaining a keyword density of 7-9% onpage, Clearly telling the search engine crawlers to index the webpage on Gold keywords
Designing website wireframes using MS Visio and MS PowerPoint to tell what part of the content will go where with clear on page navigation
Get the page created via collaborating with web production team giving them instruction to follow and get the web page up and running on the live server
Keeping basis SEO up-to-date( < Meta Title, Meta Content, Meta Keywords, alt tagging image with keywords, H1, H2, H3 .. Tags, anchor texting 2 to 4 imp keywords on the content body >)
Creating a light HTML webpage with no use of flash content keeping less page loading time
Integrate social media feeds coming from the dedicated social media accounts like twitter, facebook and linkedin onpage with the help of web production team
Creating infographics with the help of web production team which are highly search engine loved pages.
Properly aligning the lead capture forms and Contact us numbers so that keep the track of the leads flow
Use of Google web master tool to check the page performance, crawler indexing, removing broken links and fixing others onpage issues
2. Offpage SEO
Article submission on E-zine
Try to get the top url listed on DMOZ Directory
Searching for Top 10 Forum, directories("related categories), related blogs , social bookmarking (digg, technorati,stumbleon, My space etc)and syndicating the url without spamming the search engine helps in getting quality inbound links
Maintaining a dedicated microblogging accounts on Twitter, facebook and Linkedin thereby buding a community of followers, following , friends and connections to use social channels to drive traffic to pages at the same time also keep up with the online reputation management
Content syndication of slide share for presentations and maintaining a dedicated YouTube, metacafe, dailymotion channel for posting video
Participation on Q&A sites and Citations
Local search engine listing by submitting links to various local search engines like if your targeting china with your product or service than you can never ignore Baidu.com, china's number one search engine
Submitting your product and service information to Google base making your product and service search easier
rss feed and syndication to top rss feed websites
1. Onpage SEO
Doing Gold keywords research related to company/client product or sevices to identify search volume locally as well as globally. Tools used for keywords include Google keyword search tool, Google trends, bing keyword search tool and others
Suggesting high volume exact, phrase and broad keywords gold keywords where search volume is high to create web page content
Keeping Gold keywords present on the page url, page title, repeating the Gold keywords on the page content at the start of the content, to the middle and finally at the end thereby maintaining a keyword density of 7-9% onpage, Clearly telling the search engine crawlers to index the webpage on Gold keywords
Designing website wireframes using MS Visio and MS PowerPoint to tell what part of the content will go where with clear on page navigation
Get the page created via collaborating with web production team giving them instruction to follow and get the web page up and running on the live server
Keeping basis SEO up-to-date( < Meta Title, Meta Content, Meta Keywords, alt tagging image with keywords, H1, H2, H3 .. Tags, anchor texting 2 to 4 imp keywords on the content body >)
Creating a light HTML webpage with no use of flash content keeping less page loading time
Integrate social media feeds coming from the dedicated social media accounts like twitter, facebook and linkedin onpage with the help of web production team
Creating infographics with the help of web production team which are highly search engine loved pages.
Properly aligning the lead capture forms and Contact us numbers so that keep the track of the leads flow
Use of Google web master tool to check the page performance, crawler indexing, removing broken links and fixing others onpage issues
2. Offpage SEO
Article submission on E-zine
Try to get the top url listed on DMOZ Directory
Searching for Top 10 Forum, directories("related categories), related blogs , social bookmarking (digg, technorati,stumbleon, My space etc)and syndicating the url without spamming the search engine helps in getting quality inbound links
Maintaining a dedicated microblogging accounts on Twitter, facebook and Linkedin thereby buding a community of followers, following , friends and connections to use social channels to drive traffic to pages at the same time also keep up with the online reputation management
Content syndication of slide share for presentations and maintaining a dedicated YouTube, metacafe, dailymotion channel for posting video
Participation on Q&A sites and Citations
Local search engine listing by submitting links to various local search engines like if your targeting china with your product or service than you can never ignore Baidu.com, china's number one search engine
Submitting your product and service information to Google base making your product and service search easier
rss feed and syndication to top rss feed websites
3. PPC
campaigns management
Google adwords
Get your
Budget aligned with the target to acheive( ROI= Returns/ Total Investment)
It takes an hour to a day time depending upon the keywords you are bidding for the keywords to start generating impressions in Google adwords
The keywords will cost you more if you are targeting globally than if your are targeting a particular country, state or geographical location
Clearly understand your product and services that you are going to promote via Google adwords
Keywords to be set on ad groups should be closely related to product and services. Identify set of Gold keywords to bid on adword tool clearly
Create proper ad's that will be displaced with clear title, description and call to action
Set the geography were you want your ad's to be flashed. Keep the maximum click that can happen on day (say 50$ at the max)
Monitor the keyword cost, watch the impressions generated to clicks happening to check CTR that should always be > 1% that highlighted right taget audiance is clicking on the ad's flased
Maintain a good adscore if done will help us keep the cost of keywords low. Bid price= adscore*price of the keywords. Google tracks relevancy of the keywords through CTR and gives high adscore to your keyword where historical clicks are high
Always follow the bidding policy to 100% for exact keywords, 75% of the amount of exact keywords for phrase keywords, 25% of the amount of Exact keywords for broad keywords
Broad keywords will generate more impressions as compare to phrase or exact one
Leads coming from phrase or exact keywords holds more chance of becoming a prospect and than broad keywords
You can also use the options Google powered network in Google adwords to reach further to your quest of leads
It takes an hour to a day time depending upon the keywords you are bidding for the keywords to start generating impressions in Google adwords
The keywords will cost you more if you are targeting globally than if your are targeting a particular country, state or geographical location
Clearly understand your product and services that you are going to promote via Google adwords
Keywords to be set on ad groups should be closely related to product and services. Identify set of Gold keywords to bid on adword tool clearly
Create proper ad's that will be displaced with clear title, description and call to action
Set the geography were you want your ad's to be flashed. Keep the maximum click that can happen on day (say 50$ at the max)
Monitor the keyword cost, watch the impressions generated to clicks happening to check CTR that should always be > 1% that highlighted right taget audiance is clicking on the ad's flased
Maintain a good adscore if done will help us keep the cost of keywords low. Bid price= adscore*price of the keywords. Google tracks relevancy of the keywords through CTR and gives high adscore to your keyword where historical clicks are high
Always follow the bidding policy to 100% for exact keywords, 75% of the amount of exact keywords for phrase keywords, 25% of the amount of Exact keywords for broad keywords
Broad keywords will generate more impressions as compare to phrase or exact one
Leads coming from phrase or exact keywords holds more chance of becoming a prospect and than broad keywords
You can also use the options Google powered network in Google adwords to reach further to your quest of leads
Banner AD'S
Buying a
space on the C-suite targeted sites CISO, CIO, New York times, Forbes and etc
and putting a Banner, Popup and Flash ad to redirect quality traffic to pages
Content
Syndication
Putting
whitepapers, analyst report and datasheet on the sites like New York times, Moneycontrol
and others there by tracking the assets downloaded. Charging the customer on
the basis of sharing information $50-100/ new customer download informatio
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