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Sunday, July 28, 2013

SEO & PPC Step By Step

 SEO & PPC Step By Step
1. Onpage SEO
 
 Doing Gold keywords research related to company/client product or sevices to identify search volume locally as well as globally. Tools used for keywords include Google keyword search tool, Google trends, bing keyword search tool and others 

Suggesting high volume exact, phrase and broad keywords gold keywords where search volume is high to create web page content

Keeping Gold keywords present on the page url, page title, repeating the Gold keywords on the page content at the start of the content, to   the middle and finally at the end thereby maintaining a keyword density of 7-9% onpage, Clearly telling the search engine crawlers to index the webpage on Gold keywords

Designing website wireframes using MS Visio and MS PowerPoint to tell what part of the content will go where with clear on page navigation

Get the page created via collaborating with web production team giving them instruction to follow and get the web page up and running on the live  server

Keeping basis SEO up-to-date( < Meta Title, Meta Content, Meta Keywords, alt tagging image with keywords, H1, H2, H3 .. Tags, anchor texting 2 to 4 imp keywords on the content body >)

Creating a light HTML webpage with no use of flash content keeping less page loading time


Integrate social media feeds coming from the dedicated social media accounts like twitter, facebook and linkedin onpage with the help of web production team 

Creating infographics with the help of web production team which are highly search engine loved pages.

Properly aligning the lead capture forms and Contact us numbers so that keep the track of the leads flow

Use of Google web master tool to check the page performance, crawler indexing, removing broken links and fixing others onpage issues



2. Offpage SEO

Article submission on E-zine

Try to get the top url listed on DMOZ Directory

Searching for Top 10 Forum, directories("related categories), related blogs , social bookmarking (digg, technorati,stumbleon, My space etc)and syndicating the url without spamming the search engine helps in getting quality inbound links

Maintaining a dedicated microblogging accounts on Twitter, facebook and Linkedin thereby buding a community of followers, following , friends and connections to use   social channels to drive traffic to pages at the same time also keep up with the online reputation management

Content syndication of slide share for presentations and maintaining a dedicated YouTube, metacafe, dailymotion channel for posting video

Participation on Q&A sites and Citations

Local search engine listing by submitting links to various local search engines like if your targeting china with your product or service than you can never ignore Baidu.com, china's number one search engine

Submitting your product and service information to Google base making your product and service search easier

 rss feed and syndication to top rss feed websites
 
3. PPC campaigns management
  Google adwords
Get your Budget aligned with the target to acheive( ROI= Returns/ Total Investment)

It takes an hour to a day time depending upon the keywords you are bidding for the keywords to start generating impressions in Google adwords


The keywords will cost you more if you are targeting globally than if your are targeting a particular country, state or geographical location


Clearly understand your product and services that you are going to promote via Google adwords

Keywords to be set on ad groups should be closely related to product and services. Identify set of Gold keywords to bid on adword tool clearly


Create proper ad's that will be displaced with clear title, description and call to action

Set the geography were you want your ad's to be flashed. Keep the maximum click that can happen on day (say 50$ at the max)


Monitor the keyword cost, watch the impressions generated to clicks  happening to check CTR that should always be > 1% that highlighted right taget audiance  is clicking on the ad's flased


Maintain a good adscore if done will help us keep the cost of keywords low. Bid price= adscore*price of the keywords. Google tracks relevancy of the keywords through CTR and gives high adscore to your keyword where historical clicks are high 


Always follow the bidding policy to 100% for exact keywords, 75% of the amount of exact keywords for phrase keywords, 25% of the amount of Exact keywords for broad keywords


 Broad keywords will generate more impressions as compare to phrase or exact one


Leads coming from phrase or exact keywords holds more chance of becoming a prospect and than  broad keywords


 You can also use the options Google powered network in Google adwords to reach further to your quest of leads

Banner AD'S
 Buying a space on the C-suite targeted sites CISO, CIO, New York times, Forbes and etc and putting a Banner, Popup and Flash ad to redirect quality traffic to pages


Content Syndication
Putting whitepapers, analyst report and datasheet on the sites like New York times, Moneycontrol and others there by tracking the assets downloaded. Charging the customer on the basis of sharing information $50-100/ new customer download informatio

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