Sunny Analytics- Learn Online Marketing

  SEO & PPC Step By Step 1. Onpage SEO     Doing Gold keywords research related to company/client product or sevices to identify search volume locally as well as globally. Tools used for keywords include Google keyword search tool, Google trends, bing keyword search tool and others  Suggesting high volume exact, phrase and broad keywords gold keywords where search volume is high to create web page content Keeping Gold keywords present on the page url, page title, repeating the Gold keywords on the page content at the start of the content, to   the middle and finally at the end thereby maintaining a keyword density of 7-9% onpage, Clearly telling the search engine crawlers to index the webpage on Gold keywords Designing website wireframes using MS Visio and MS PowerPoint to tell what part of the content will go where with clear on page navigation Get the page created via collaborating with web production team giving them instruction to fol...

SWOT Analysis for henkel India Strengths Weaknesses • Strong R& D • Presence in more than 125 countries . • Henkel is the world market leader in adhesives, sealants and surface treatments . • henkel India strong in washing segment, Pril Liquid strengthens its position in the market, gains 82% market share • Not well diversified product portfolio (Not present in every segment, for example the company is mostly operating in the Hair Colors, washing, cosmetics & adhesives market.) • Not present where market potential is high like hair shampoo . • weak advertising Opportunities Threats • can come with product like hair shampoo, hair oil , hairy dye where still the market potential is high • Can come up with products like chick whose market penetration is almost very high...