A/B Test or Personalization Test which is right for my digital business success While we really plan of digital strategy absolutely to the business priorities & sales target which normally has three channels Paid, Owned & Earned. We need content for each one them to make it really personalized to channel & target audiences Well not each & everything can be personalized but yes with testing entering digital strategy a lot of things can be personalized & customized I will throw some scenario & will talk about it why it really made a difference 1. One CTA VS Two CTA (Which one works for my landing page Banner? 2. Which colors really creates more visibility on my Important CTA? 3. Moving Navigation vs Static Navigation which one makes visitors reach by long sc...