/*

Tuesday, November 6, 2018

Digital Strategy for your web pages via testing


A/B Test or Personalization Test which is right for my digital business success


While we really plan of digital strategy absolutely to the business priorities & sales target which normally has three channels Paid, Owned & Earned. We need content for each one them to make it really personalized to channel & target audiences

Well not each & everything can be personalized but yes with testing entering digital strategy a lot of things can be personalized & customized

I will throw some scenario & will talk about it why it really made a difference

1. One CTA VS Two CTA (Which one works for my landing page Banner?




     







     

       2. Which colors really creates more visibility on my Important CTA?





   







    3. Moving Navigation vs Static Navigation which one makes visitors reach by long scroll page & navigate easily up & down on page?






1.       





   4. My Traffic comes from various paid channels what content to show to visitors & I want to personalize the page content on the basis source?














If you closely look at all these scenarios they all are unanswered question which needs to be verified with strong proof points like what really works & what not


So with that said we now have Testing Plaforms from Industry leading tools like Optimizely & Abobe experience that will really help you understand is your digital strategy / Digital idea working for you or not


Let pick few of the scenario’s from above



      1. One CTA VS Two CTA (Which one works for my landing page)
      This idea can be very useful onpage where you have fight with your marketing team to convince them that between a whitepaper vs  video vs demo vs testimonial vs analyst repot and so on which one really works on the lead space banner & which one doesn’t and so in such case you can try testing as a rescuer to be conclusive

Like we have one  CTA in the original page while two CTA on the variation 

     Original page                                                              Variation page

 


And Result come's out was like this

Variation page Both newly added CTA & existing CTA got more clicks than the original page


Refer the below  Green highlighted result metrics validating the idea worked which can than be presented to the core team to make a permanent decision to keep what really matters on page
















 2. Now lets pick another testing scenario

What color should be my most important CTA ?


Original page                                   Variation Page      

               










The most important Call to action of your website is the place where your visitor reach out to you when they need business help or resolve business problem but is that CTA really visible or it requires searching hence to make things simple try to give the visibility is deservers


So let’s look at a simple scenario if you can see red highlighted CTA (Talk to expert) which is in blue color on the left image above while an orange CTA on the RHS image


Let’s see how visitors reacted to change in color after running the testing scenario for 38 days

The clicks on the CTA went up by 35% on the orange CTA than Blue one & page engagement rate overall also went up by 1.3% which tells Orange CTA  are far better than Blue one’s (Refer below image for reference)                            










Introducing testing with your digital strategy will really help you understand really works in your websites  and what not on a real time basis which will really help you understand you visitor’s behavior & their content needs

100 comments :

  1. I wanted to thank you for this good post. I have bookmarked your site to check out the new stuff you post. affordable organic seo services.

    ReplyDelete
    Replies
    1. IEEE Final Year projects Project Centers in Chennai are consistently sought after. Final Year Students Projects take a shot at them to improve their aptitudes. For experts, it's an alternate ball game through and through. Smaller than expected IEEE Final Year project centers ground for all fragments of CSE & IT engineers hoping to assemble. Final Year Projects for CSE It gives you tips and rules that is progressively critical to consider while choosing any final year project point.

      Spring Framework has already made serious inroads as an integrated technology stack for building user-facing applications. Spring Framework Corporate TRaining the authors explore the idea of using Java in Big Data platforms.

      Specifically, Spring Framework provides various tasks are geared around preparing data for further analysis and visualization. Spring Training in Chennai

      The Angular Training covers a wide range of topics including Components, Angular Directives, Angular Services, Pipes, security fundamentals, Routing, and Angular programmability. Angular Training

      Delete
  2. It was good reading your blog.I really like the blogs that youm post. If you are looking for ppc pricing packages,then you can contact W3era Technologies for further details.

    ReplyDelete
  3. My heartiest congratulations to the writer on writing this.
    Mason Soiza

    ReplyDelete
  4. Each word composed has charmed its group of onlookers in the most one of a kind way.
    mason soiza

    ReplyDelete
  5. We have sell some products of different custom boxes.it is very useful and very low price please visits this site thanks and please share this post with your friends.
    Mason Soiza

    ReplyDelete
  6. Search Engine Optimization, while still a new field, has a tremendous impact on the way businesses operate online. SEO Agency Toronto

    ReplyDelete
  7. Today, clients can voice their assessments - great or awful - about a business in a moment via web-based networking media for the entire world to see. loyalty test online

    ReplyDelete
  8. I wanted to thank you for this excellent read!! I definitely loved every little bit of it. I have you bookmarked your site to check out the new stuff you post. Healthcare digital Marketing strategy

    ReplyDelete
  9. Yes i am totally agreed with this article and i just want say that this article is very nice and very informative article.I will make sure to be reading your blog more. You made a good point but I can't help but wonder, what about the other side? !!!!!!Thanks Agencia de marketing

    ReplyDelete
  10. Thank you for explaining in detail about digital strategy to be used in the web pages.
    Digital Marketing training in chennai

    ReplyDelete
  11. You made some first rate factors there. I looked on the web for the problem and found most individuals will associate with along with your website. SEO consultant in Singapore

    ReplyDelete
  12. This comment has been removed by the author.

    ReplyDelete
  13. A user might publish his judgment through honest yet damaged content. The contents are typically containing a bit sentences.Buy Positive Google Reviews

    ReplyDelete
  14. Thank you so much for posting this. I really appreciate your work. Keep it up. Great work!Best Placement company in Hyderabad

    ReplyDelete
  15. Purchase Reviews/Google Reviews Goes About as an impetus for Deciding.Buy Google 5 star Reviews

    ReplyDelete
  16. Welcome To Our Website Buy5stareviews All Man/ Woman Generally Google is that the 1st Purpose of contact between a Client and Business. So, Buy 5 Star Google reviews Go a Vital role for business & it can often be the crucial tiebreaker between equidistant businesses. According to a study by Search Engine Land 9 out of 10 consumers have read online reviews to determine the quality of a local business.
    Buy Google Places Reviews

    ReplyDelete
  17. I really appreciate your work. Thank you so much for posting this.
    Reference: Minneapolis web design

    ReplyDelete
  18. Google reviews can either be positive or negative for your business, stores, office, restaurant, service or requirements. Google is the largest search engine, as well as the most efficient advertisement website.Buy Google Places Reviews

    ReplyDelete
  19. We would like to present you to SoundCloud Viral wherever we do as the name suggests – make you viral on Sound Cloud.Buy USA SoundCloud Plays

    ReplyDelete
  20. The key features of this service are that all page reposts are permanent). Second, you’ll get 100% satisfaction assurances. The service delivery time is 10 hours. No programs, bots, or software are used in this service. When you buy this service, it’s a 100 %stable and safe account, with real high-class campaigns as well as 100 % safety and security, as well as customer satisfaction. With this service, you’ll save time and effort. You’ll experience improvements within 24 hours.
    Buy Real SoundCloud Plays

    ReplyDelete
  21. It is extremely nice to see the greatest details presented in an easy and understanding manner.
    WIKI LINKS

    ReplyDelete
  22. If you are new user or exiting user of QuickBooks accounting software and looking for the QuickBooks technical support.If yes than you have come to right place as we provide efficient technical support service to customers who show complete faith in us. With our efficient and highly qualified team ,we never disappoint our customers.You can reach us at 1800-961-4623 at any hour of the day. You can also visit our website at https://www.quick.helplinenumber.support/ for the complete knowledge of the QuickBooks products and services.

    The Services we offered are following-

    QuickBooks Technical Support Phone Number
    QuickBooks Technical Support Number
    QuickBooks Tech Support Phone Number
    QuickBooks Tech Support Number
    QuickBooks Customer Support Phone Number
    QuickBooks Customer Support Number

    ReplyDelete
  23. Your website is the place where most people will interact with your business. Both your online and offline marketing activities will most likely send users to your website. Whether it’s to get information about your services and products, to make bookings or purchases, or to get contact details. If you are not getting the results of your website then you should contact to Digital Marketing agency. This digital agency ensures that your website meets your goals, your website design and many more. For better result , choose Digital Marketing Winnipeg

    ReplyDelete
  24. Thinking before buying Google reviews is not a bad idea. This write up will help you in the making the decision to purchase Google Reviews for your business! Buying Google reviews applies to both those who are in business for the first time as well as those who already have an account. Buy Google Reviews

    ReplyDelete
  25. The categories available for use in many companies range from; chat room robots, malicious robots as well as web crawlers. But in all cases, Buy Google reviews from CleanSmm does not use any in operation.Buy Google Places Reviews

    ReplyDelete
  26. f they did, SEO companies were not going to tell you about how they were doing it. Right now I believe we are in a golden age of SEO.Make Money Online

    ReplyDelete
  27. From your site itself to your online marking resources - digital publicizing, email marketing, online leaflets, and past - there's an enormous range of strategies and resources that fall under the umbrella of digital marketing.Michael Rayburn SEO Fayetteville

    ReplyDelete
  28. An intelligent and powerful digital marketing and advertising strategy has many faces. Then you'll have a fully integrated digital marketing and advertising strategy.Big Island Web Design

    ReplyDelete
  29. cool stuff you have got and you keep update all of us. SEO

    ReplyDelete
  30. Great information and interesting post Related to API. Thank you so much for sharing this post with us. I would like to be share with others. Keep posting. Visit To Know More: Google Search Api

    ReplyDelete
  31. I am happy to find this post very useful for me, as it contains lot of information. I always prefer to read the quality content and this thing I found in you post. Thanks for sharing. Get cost effective offshore support from aussiepinoycallcentre.com.au.

    ReplyDelete
  32. Outsourcing to another company or agency helps in many ways. Who offer specialized digital services like Search Engine Marketing (SEM) on Google and Bing, Pay per Click Ads (PPC) on platforms like Google, Facebook, Twitter, Instagram, LinkedIn and Video Ads on YouTube and other platforms?Calgary search engine optimization Company

    ReplyDelete
  33. This is really a nice and informative, containing all information and also has a great impact on the new technology. Thanks for sharing it, tmdesign

    ReplyDelete
  34. A digital marketing and advertising strategy does not necessary demand a detailed analysis, it merely takes a set of objectives and goals which you are seeking to realize.Best Digital Marketing Agencies in America

    ReplyDelete
  35. This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quality post! Social media Marketing münster

    ReplyDelete
  36. I just want to let you know that I just check out your site and I find it very interesting and informative.. web developer company

    ReplyDelete
  37. All the contents you mentioned in post is too good and can be very useful. I will keep it in mind, thanks for sharing the information keep updating, looking forward for more posts.Thanks top web development companies

    ReplyDelete
  38. I must thank you for the efforts you have put in writing this blog. I am hoping to check out the same high-grade content from you in the future as well. In truth, your creative writing abilities has encouraged me to get my own, personal KBC Winner 2020 blog now ;)

    ReplyDelete
  39. Not only game scores, but also what minute something will happen or what athlete will perform a certain feat on a team sport. How To Make Money Using Fusion Cash

    ReplyDelete
  40. I read that Post and got it fine and enlightening. Selling Google Reviews

    ReplyDelete
  41. I know this is quality based blogs along with other stuff.
    web design development

    ReplyDelete
  42. Become laser-focused on internet marketing best practices for your IM business. This might seem a bit intimidating, especially if you have never given internet marketing a try, but it's really not difficult to achieve. B2B Mailing List

    ReplyDelete
  43. Well, I have got the best information from here the site is fully stuffed with the knowledgeable information.
    UX design company

    ReplyDelete
  44. Thank you I am glad about the encouragement! I love your site, you post outstanding.
    leadconversionsystemreview.com

    ReplyDelete
  45. Great blog. I really appreciate your work. Thanks for sharing it.

    ReplyDelete
  46. I valued your work very expresses gratitude toward Online Marketing Search Engine Optimization company

    ReplyDelete
  47. Marketing professionals may have the gateway to improving the career and Kartra Vs. Clickfunnels be industry ready for upcoming years on successful completion of this program.

    ReplyDelete
  48. As their name suggests, website inspectors examine flaws in websites in order for clients to obtain higher search engine rankings. Website inspectors carry out full SEO (search engine optimization) evaluation of websites and report suggested changes that should be made in order to make a website more search engine friendly. agencja marketingowa Wrocław

    ReplyDelete
  49. Anyone who has ever started a marketing campaign can tell you that marketing is a very tricky business. However, Weitere Informationen finden the days when marketing was simply about throwing up a few fliers and sending out some snail mail are long gone.

    ReplyDelete
  50. In the fundamentals of marketing, it is encouraged that each item has its own novel selling suggestion (USP) and along these lines has an alternate objective crowd, where one marketing system can't be applied to all. Send Mass Emails with CBT Bulk Email Sender Desktop Software

    ReplyDelete
  51. I definitely enjoy every little bit of it. It is a great website and has a nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents about digital strategy. Keep up the good work. Oracle Fusion Manufacturing online Training

    ReplyDelete
  52. As of not long ago web designers made various pages relying upon where they would be seen, a tablet for instance has an alternate screen goal to a PC, thus the substance would be advanced for survey on that specific gadget.Webdesignlab.be

    ReplyDelete
  53. Hmm!! This blog is really cool, I’m so lucky that I have reached here and got this awesome information.
    ministryoffreedomreview.net/

    ReplyDelete
  54. Thank you for some other informative website. The place else may just I get that kind of information written in such a perfect method? I have a venture that I am simply now running on, and I’ve been at the glance out for such info. High Domain Authority Forum Posting Backlinks

    ReplyDelete
  55. A correct sort of traffic brings big-time sells where natural ought to be the solitary need. Webdesign

    ReplyDelete
  56. It is a tedious exertion, yet it has more prominent ROI over the long haul when contrasted with other advertising choices. Webdesign

    ReplyDelete
  57. Wow, cool post. I’d like to write like this too – taking time and real hard work to make a great article… but I put things off too much and never seem to get started. Thanks though. SEO Service on Fiverr

    ReplyDelete
  58. Well I need to say, being a web marketing expert, I've ran over a wide assortment of projects out there. Seozoekmachineoptimalisatie.be

    ReplyDelete
  59. They are getting increasingly more typical in the online world. It is a mainstream type of publicizing.Webdesign bureau

    ReplyDelete
  60. Regardless of what's more important, views or retention, the bottom line is we want people to watch our stuff for the longest amount of time possible. where to buy automatic Instagram likes and views

    ReplyDelete
  61. Best Practices for configuration testing: For A/B testing, it's frequently powerful to begin with unmistakably differentiating plans. When one plan prevails upon the other, you can begin to limit your tests with every cycle. millions of consumer records

    ReplyDelete
  62. This people group is loaded with marvelous, cordial, learned individuals who honestly need to help you. Their bulletin gives probably the best business/marketing counsel can be gained from different originators.
    Ebay Google SEO expert

    ReplyDelete
  63. Digital marketing organizations assume a major part in aiding individual brands and organizations make their imprint on the web. Without the assistance of digital marketing, it would be hard for a business to accomplish its maximum capacity - as far as client reach, importance in the business, and marking. seo packages in pakistan

    ReplyDelete
  64. Thanks a lot for sharing this excellent article. Visitors will feel enjoy finding important things in your content. I am happy for myself and visitors for sharing this article.


    buy google voice numbers

    buy instagram likes

    ReplyDelete
  65. Fast, dependable and lower priced the best organized….
    top website designing company

    ReplyDelete
  66. What a fantabulous post this has been. Never seen this kind of useful post. I am grateful to you and expect more number of posts like these. Thank you very much. usa marketing1on1 seo company

    ReplyDelete
  67. I wanted to thank you for this excellent read!! I definitely loved every little bit of it. I have you bookmarked your site to check out the new stuff you post. Get rank on Google

    ReplyDelete
  68. Nice post thanks for sharing useful information for us, Learn french via skype

    ReplyDelete
  69. Site design improvement is one in every one of the first referenced and questioning themes on the web nowadays. Additionally, it's one in every one of the chief misjudged points.
    https://www.sandeepmehta.co.in/affordable-seo-services-delhi/

    ReplyDelete
  70. I admire what you have done here. I like the part where you say you are doing this to give back but I would assume by all the comments that this is working for you as well. SEO services

    ReplyDelete
  71. Interestingly you write, I will address you'll find exciting and interesting things on similar topics. seo service

    ReplyDelete
  72. Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work. top seo expert singapore

    ReplyDelete
  73. This incorporates all accounts from Search Engine Land posted that day in addition to features from sources across the web. Local Citations Building services

    ReplyDelete
  74. Internet searcher Land is dispatching another industry grants program called "Landy Awards" that will perceive people, organizations, and inward promoting groups inside the advanced showcasing local area who have shown greatness in executing natural and paid inquiry advertising drives. topic cluster

    ReplyDelete
  75. I'm also visiting this site regularly, this web site is really nice and the users are genuinely sharing good thoughts.
    user experience agency

    ReplyDelete
  76. Presently, we whip out our cell phones or head to our PCs for replies - and we think that they are quick.
    agencia seo

    ReplyDelete
  77. There are so many roads that you can follow; It is ideal to zero in on a couple of things that you improve, so you can generally gain more from that point. In the event that you have a business or interchanges foundation, you might need to think about entering the organization. posicionamiento web

    ReplyDelete
  78. Internet (WWW) is the arrangement of interlinked hypertext reports containing text, pictures, sound, recordings, movement and that's only the tip of the iceberg. webagenturessen.de

    ReplyDelete
  79. I can give you the address Here you will learn how to do it correctly. Read and write something good. backlinks

    ReplyDelete
  80. Dedicate a lot of quality time to this process, because the more time you spend on market research and development to create your blended marketing strategy, the more effective your blended marketing strategy will be. Done for you marketing

    ReplyDelete
  81. This is really a nice and informative, containing all information and also has a great impact on the new technology. Thanks for sharing it, info

    ReplyDelete
  82. I am so grateful for your blog post. Really looking forward to read more. Really Great.
    how to post reel to instagram from pc

    ReplyDelete
  83. These digital channels are accessible to organizations of any size, and help to even the battleground for new companies, private ventures and autonomous advisors looking for new business.
    jasa backlink

    ReplyDelete
  84. The always expanding request to show quantifiable outcomes makes going digital a fantasy for the digital marketing organization. mélybölcsős fuvarozás Europa-Road Kft.

    ReplyDelete
  85. Web-based media is the home to many, and that is unequivocally why it is a magnificent stage for you to advance your business. Online media marketing is an incredible technique to execute into your marketing and works extraordinary couple with other marketing endeavors like Offsite SEO. https://hostinglelo.in/

    ReplyDelete
  86. It examines a few significant bits of knowledge and down to earth ways of growing exceptionally viable interchanges procedures, utilizing a blend of subjective and quantitative examination.
    https://onohosting.com/

    ReplyDelete
  87. A mindful organization will quickly change their marketing efforts and illuminate their customers during critical changes in the digital marketing environment. They ceaselessly test their own suppositions and offer high benefit to their customers, assisting them with stretching out beyond the opposition. https://sites.google.com/view/seoservicesindelhiindia

    ReplyDelete
  88. This article is quite helpful and informative, in my opinion. I want to thank you for your efforts in writing this essay, so please accept my gratitude. You may read more about the Spacebar Click Test on my profile. You may determine your spacebar clicking speed with Spacebar Counter.

    ReplyDelete
  89. Introduction to Digital Marketing A good hold on digital technology has become vital in the marketing industry like never before. And with the ever-rising use of digital platforms for promoting your products and services, demand for professionals with strong holds on these techniques and strategies has also increased. https://www.comeonline-pu.it/

    ReplyDelete
  90. The information you have posted is very useful. The sites you have referred was good. Thanks for sharing. Ziyyara Edutech's expert tutors are dedicated to addressing difficulty grasping grammar rules, lack of conversational confidence, and challenges in comprehension.
    For more info visit Online english classes

    ReplyDelete