Sunny Analytics- Learn Online Marketing

Your sales force is the most vital element of your revenue generation process. Evolution of marketing from push marketing strategy where traditional marketing practices use to exist is now moving towards pull marketing strategy, with a click of button a customer can reach your Sales representative of your organization.  Sales professional of this era are called Digital Sellers. Use of digital technologies can make business discussions more engaging & shorten sales closure cycle. For a big Corp /midsize organization/ Startup it is becoming highly essential to create webpage for each & every seller of your organization Create a url following the url structure: www.cc.com/xx/en/seller/name.html cc= name of organization ie hp/ dell/ Microsoft xx= Country if Austraila “au”, if India “in” etc name= put seller name in the url  Some of the advantages of having this: A seller will be able to start an open ended discussion with potent...

 GO TO MARKET STRATEGY DIGITAL: IT COMPANY     1. Content syndication on the sites where C-suite audience comes on a frequently basis. Sites like Money Control, 9.9 The kind of traffic that land on above sites are mature and intellect and hence for a technology driven company it is highly recommended that you should put content on these sites including various assets like client success stories, case studies, whitepapers and other marketing collateral's that will help online visitors to pick you as their first choice while going for technology purchase.  a. The beauty of using these sites for content syndication is that these sites tracks back all the assets that are getting downloaded and will share the same with your organization after the campaign time period is over.  b. Chances of getting a lead seems to be very strong  c. A strong trust can be created on the mind of the visitors as the audience is mature  2. Design...