Sunny Analytics- Learn Online Marketing

  SEO & PPC Step By Step 1. Onpage SEO     Doing Gold keywords research related to company/client product or sevices to identify search volume locally as well as globally. Tools used for keywords include Google keyword search tool, Google trends, bing keyword search tool and others  Suggesting high volume exact, phrase and broad keywords gold keywords where search volume is high to create web page content Keeping Gold keywords present on the page url, page title, repeating the Gold keywords on the page content at the start of the content, to   the middle and finally at the end thereby maintaining a keyword density of 7-9% onpage, Clearly telling the search engine crawlers to index the webpage on Gold keywords Designing website wireframes using MS Visio and MS PowerPoint to tell what part of the content will go where with clear on page navigation Get the page created via collaborating with web production team giving them instruction to fol...

SWOT Analysis for henkel India Strengths Weaknesses • Strong R& D • Presence in more than 125 countries . • Henkel is the world market leader in adhesives, sealants and surface treatments . • henkel India strong in washing segment, Pril Liquid strengthens its position in the market, gains 82% market share • Not well diversified product portfolio (Not present in every segment, for example the company is mostly operating in the Hair Colors, washing, cosmetics & adhesives market.) • Not present where market potential is high like hair shampoo . • weak advertising Opportunities Threats • can come with product like hair shampoo, hair oil , hairy dye where still the market potential is high • Can come up with products like chick whose market penetration is almost very high...

" Its Important to know where your online most loyal visitor are coming from, hence you can plan your marketing campaign effectively" For My Blog its Bangalore, Followed By Chennai and so on. How it helps online marketing Efforts We need to keep a track on this traffic so when we plan our online campaign we are well aware of the fact as to which geography region we need to target with our Google adwords, yahoo SEM and others paid search campaign options where on the various search engines we will be running the sponsored links . How it helps offline marketing Efforts Since You Know now where your most loyal customers lives, so you can plan on your offline marketing efforts like participating on various events related to your Business unit and hence can generate genuine  leads from them.  Even now you know what online campaign had done well for you , so you can design t...

Here are some of the offpage optimization techniques that i had followed and seen great results in all the search engines 1. Submit articles answering to problems faced by your product and service end users. The best article site as far as i know is Enzine.com 2.Video syndications to popular video site : a. Metacafe: It will ask for authors approvals(gets 2nd to 3rd spot in search engines) b. YouTube: Our favorite(Guarantee result) c. Yahoo videos: will get SEPR either 1st page or second one d. Myspace videos: Another Google powered network(you will get video listed in 1st page of SERP) 3.Demoz listing:(Demoz will list your website either its very popular website, or it is following the latest web2.0 features and having a decent page rank say 4) 4.Local search engine listing: Submit links to various local search engines like if your targeting china with your product or service than you can never ignore Baidu.com, china's number one search engine 5.Social Book ma...

The following are the steps that i had followed and seen lead generated via Google adwords: Note: [It takes 7-10 days depending upon the keywords you are bidding for the keywords to start gaining position in Google adwords] : [The keywords will cost you more if you are targeting globally than if your are targeting a particular country, state or geographical location] : [Broad keywords will generate more impressions as compare to phrase or exact one] : [The leads coming from phrase or exact keywords holds more chance of becoming a prospect and than conversions] 1. Clearly understand your product and services that you are going to promote via Google adwords. 2.If you are promoting product or service and directing traffic from the sponsored ad to the the website try to use more of Exact keywords, than broad phrase keywords than go for broad one.(If you follow the above thump rule the chances of getting you keywords into low quality score will be low.) 3.If you have made ladl...