Sunny Analytics- Learn Online Marketing

“Search engines loves experimentation”   A . I will love to start with don’t while you guys are experimenting on pages/ forms aligned to your  digital strategy idea we should avoid somethings as they will never give us any outcome & will only consume time & false expectation in the mind of the visitors coming to your web sites 1.        We all agree that it’s time to serve local content to local audience as it really help them know how locally you have become from being global that company looks. 2.        While Back-link strategy is liked by google from the trusted sites global page should try to avoid giving links to local country pages as it simply tells google to give them weight-age on a google.com console where you always want your global page to appear first than the local versions  3.        Hence the first thing to avoid in testing give back ...

Online best practices for web forms.ppt from Muzzamil Khwaja

A/B Test or Personalization Test which is right for my digital business success While we really plan of digital strategy absolutely to the business priorities & sales target which normally has three channels Paid, Owned & Earned. We need content for each one them to make it really personalized to channel & target audiences Well not each & everything can be personalized but yes with testing entering digital strategy a lot of things can be personalized & customized I will throw some scenario & will talk about it why it really made a difference 1. One CTA VS Two CTA (Which one works for my landing page Banner?                    2. Which colors really creates more visibility on my Important CTA?         3. Moving Navigation vs Static Navigation which one makes visitors reach by long sc...