Sunny Analytics- Learn Online Marketing

 GO TO MARKET STRATEGY DIGITAL: IT COMPANY     1. Content syndication on the sites where C-suite audience comes on a frequently basis. Sites like Money Control, 9.9 The kind of traffic that land on above sites are mature and intellect and hence for a technology driven company it is highly recommended that you should put content on these sites including various assets like client success stories, case studies, whitepapers and other marketing collateral's that will help online visitors to pick you as their first choice while going for technology purchase.  a. The beauty of using these sites for content syndication is that these sites tracks back all the assets that are getting downloaded and will share the same with your organization after the campaign time period is over.  b. Chances of getting a lead seems to be very strong  c. A strong trust can be created on the mind of the visitors as the audience is mature  2. Design...

  SEO & PPC Step By Step 1. Onpage SEO     Doing Gold keywords research related to company/client product or sevices to identify search volume locally as well as globally. Tools used for keywords include Google keyword search tool, Google trends, bing keyword search tool and others  Suggesting high volume exact, phrase and broad keywords gold keywords where search volume is high to create web page content Keeping Gold keywords present on the page url, page title, repeating the Gold keywords on the page content at the start of the content, to   the middle and finally at the end thereby maintaining a keyword density of 7-9% onpage, Clearly telling the search engine crawlers to index the webpage on Gold keywords Designing website wireframes using MS Visio and MS PowerPoint to tell what part of the content will go where with clear on page navigation Get the page created via collaborating with web production team giving them instruction to fol...

SWOT Analysis for henkel India Strengths Weaknesses • Strong R& D • Presence in more than 125 countries . • Henkel is the world market leader in adhesives, sealants and surface treatments . • henkel India strong in washing segment, Pril Liquid strengthens its position in the market, gains 82% market share • Not well diversified product portfolio (Not present in every segment, for example the company is mostly operating in the Hair Colors, washing, cosmetics & adhesives market.) • Not present where market potential is high like hair shampoo . • weak advertising Opportunities Threats • can come with product like hair shampoo, hair oil , hairy dye where still the market potential is high • Can come up with products like chick whose market penetration is almost very high...

" Its Important to know where your online most loyal visitor are coming from, hence you can plan your marketing campaign effectively" For My Blog its Bangalore, Followed By Chennai and so on. How it helps online marketing Efforts We need to keep a track on this traffic so when we plan our online campaign we are well aware of the fact as to which geography region we need to target with our Google adwords, yahoo SEM and others paid search campaign options where on the various search engines we will be running the sponsored links . How it helps offline marketing Efforts Since You Know now where your most loyal customers lives, so you can plan on your offline marketing efforts like participating on various events related to your Business unit and hence can generate genuine  leads from them.  Even now you know what online campaign had done well for you , so you can design t...