Sunny Analytics- Learn Online Marketing

Your sales force is the most vital element of your revenue generation process. Evolution of marketing from push marketing strategy where traditional marketing practices use to exist is now moving towards pull marketing strategy, with a click of button a customer can reach your Sales representative of your organization.  Sales professional of this era are called Digital Sellers. Use of digital technologies can make business discussions more engaging & shorten sales closure cycle. For a big Corp /midsize organization/ Startup it is becoming highly essential to create webpage for each & every seller of your organization Create a url following the url structure: www.cc.com/xx/en/seller/name.html cc= name of organization ie hp/ dell/ Microsoft xx= Country if Austraila “au”, if India “in” etc name= put seller name in the url  Some of the advantages of having this: A seller will be able to start an open ended discussion with potent...

 GO TO MARKET STRATEGY DIGITAL: IT COMPANY     1. Content syndication on the sites where C-suite audience comes on a frequently basis. Sites like Money Control, 9.9 The kind of traffic that land on above sites are mature and intellect and hence for a technology driven company it is highly recommended that you should put content on these sites including various assets like client success stories, case studies, whitepapers and other marketing collateral's that will help online visitors to pick you as their first choice while going for technology purchase.  a. The beauty of using these sites for content syndication is that these sites tracks back all the assets that are getting downloaded and will share the same with your organization after the campaign time period is over.  b. Chances of getting a lead seems to be very strong  c. A strong trust can be created on the mind of the visitors as the audience is mature  2. Design...

  SEO & PPC Step By Step 1. Onpage SEO     Doing Gold keywords research related to company/client product or sevices to identify search volume locally as well as globally. Tools used for keywords include Google keyword search tool, Google trends, bing keyword search tool and others  Suggesting high volume exact, phrase and broad keywords gold keywords where search volume is high to create web page content Keeping Gold keywords present on the page url, page title, repeating the Gold keywords on the page content at the start of the content, to   the middle and finally at the end thereby maintaining a keyword density of 7-9% onpage, Clearly telling the search engine crawlers to index the webpage on Gold keywords Designing website wireframes using MS Visio and MS PowerPoint to tell what part of the content will go where with clear on page navigation Get the page created via collaborating with web production team giving them instruction to fol...

SWOT Analysis for henkel India Strengths Weaknesses • Strong R& D • Presence in more than 125 countries . • Henkel is the world market leader in adhesives, sealants and surface treatments . • henkel India strong in washing segment, Pril Liquid strengthens its position in the market, gains 82% market share • Not well diversified product portfolio (Not present in every segment, for example the company is mostly operating in the Hair Colors, washing, cosmetics & adhesives market.) • Not present where market potential is high like hair shampoo . • weak advertising Opportunities Threats • can come with product like hair shampoo, hair oil , hairy dye where still the market potential is high • Can come up with products like chick whose market penetration is almost very high...