Tuesday, November 6, 2018

Digital Strategy for your web pages via testing

A/B Test or Personalization Test which is right for my digital business success

While we really plan of digital strategy absolutely to the business priorities & sales target which normally has three channels Paid, Owned & Earned. We need content for each one them to make it really personalized to channel & target audiences

Well not each & everything can be personalized but yes with testing entering digital strategy a lot of things can be personalized & customized

I will throw some scenario & will talk about it why it really made a difference

1. One CTA VS Two CTA (Which one works for my landing page Banner?



       2. Which colors really creates more visibility on my Important CTA?


    3. Moving Navigation vs Static Navigation which one makes visitors reach by long scroll page & navigate easily up & down on page?


   4. My Traffic comes from various paid channels what content to show to visitors & I want to personalize the page content on the basis source?

If you closely look at all these scenarios they all are unanswered question which needs to be verified with strong proof points like what really works & what not

So with that said we now have Testing Plaforms from Industry leading tools like Optimizely & Abobe experience that will really help you understand is your digital strategy / Digital idea working for you or not

Let pick few of the scenario’s from above

      1. One CTA VS Two CTA (Which one works for my landing page)
      This idea can be very useful onpage where you have fight with your marketing team to convince them that between a whitepaper vs  video vs demo vs testimonial vs analyst repot and so on which one really works on the lead space banner & which one doesn’t and so in such case you can try testing as a rescuer to be conclusive

Like we have one  CTA in the original page while two CTA on the variation 

     Original page                                                              Variation page


And Result come's out was like this

Variation page Both newly added CTA & existing CTA got more clicks than the original page

Refer the below  Green highlighted result metrics validating the idea worked which can than be presented to the core team to make a permanent decision to keep what really matters on page

 2. Now lets pick another testing scenario

What color should be my most important CTA ?

Original page                                   Variation Page      


The most important Call to action of your website is the place where your visitor reach out to you when they need business help or resolve business problem but is that CTA really visible or it requires searching hence to make things simple try to give the visibility is deservers

So let’s look at a simple scenario if you can see red highlighted CTA (Talk to expert) which is in blue color on the left image above while an orange CTA on the RHS image

Let’s see how visitors reacted to change in color after running the testing scenario for 38 days

The clicks on the CTA went up by 35% on the orange CTA than Blue one & page engagement rate overall also went up by 1.3% which tells Orange CTA  are far better than Blue one’s (Refer below image for reference)                            

Introducing testing with your digital strategy will really help you understand really works in your websites  and what not on a real time basis which will really help you understand you visitor’s behavior & their content needs

Tuesday, December 2, 2014

Feasibility Report: Indian Home Automation Market 2014-15

Feasibility Report: Indian Home Automation Market 2014-15

 1. Market overview 
Currently $621 million worth Indian "Intelligent Building Management Systems" market expected   to reach $1,891 million by 2016 a CAGR of 24.93% from 2011 to 2016
 2. Market watch
Home automation involves centralized control of lighting, HVAC, appliances, and other systems, to provide improved convenience, comfort, energy efficiency and security” Indian home automation techniques are being used for creating intelligent building which include • Smarter Building’s • Smarter Home’s • Smarter office’s • Corporate boardroom, • Presentation suites • Lecture halls It is being used where large numbers of devices are fitted in the room where modern way communication mediums are being used like • video conferencing • video projectors • lighting control systems • public transportation management system Note : It is common for room automation systems to employ a touch screen is the primary way of controlling each operation.

 3. Main Players in the Market

Honeywell, Legrand, Advantech, Lutron, Crestron, Siemens Building Technologies, Schneider Electric and Johnson Controls are the leading system integrators & solution providers of building automation & control systems in India. Further, Energy Service Companies (ESCOs) are also increasing their focus on providing energy efficiency implementation solutions, including financial assistance to the buildings through funding models such as guaranteed and shared saving models as per TechSci Research (http://www.automation.com/automation-news/industry/building-automation-market-in-india-growing-fast).

Also we have small vendors like Smart automation a part of Smart group of companies, Gadgeon Smart Systms, Energy Innovations, Sotereaa Systems, Intouch Networks, Cardea Smart Living Solutions, Smartbus Automations, Bandbord Innovations, Techaigle Systems Also Samsung is trying to enter this space (http://articles.economictimes.indiatimes.com/2014-09-03/news/53522720_1_smart-home-samsung-electronics-quietside)

 4. Strong Target Audience Builders that are actively investing on Smarter buildings
  • HDL : http://www.smart-bus.in/ 
  • Adarsh: www.adarshpremia.com/html/project/home20.html 
  • Sobha Habitech : www.sobha.com/images/pressrelease/140103064255image.pdf House Of Hiranandani: www.houseofhiranandani.com/projects/property.php?id=PIN00116 
  •  Vaishnavi Group : vaishnavigroup.com/details/terraces-details 
  •  TATA New Haven: https://housing.com/in/new-projects/page/109-tata-new-haven-bengaluru-by-tata-value-homes-in-peenya-industrial-area 
  • Mantri Classic: http://www.magicbricks.com/mantri-classic-koramangala-bangalore-pdpid-4d4235303030363930 SRR Homes : www.srrhomes.in/bangalore-ongoing-apartment.htm